CAT

Marketing Leader  ·  B2B Specialist  ·  Brand Strategist

CARMEN
TORTORA

From selling to marketers to becoming one.
A career that started in B2B sales, scaled into full brand ownership at one of Connecticut's largest credit unions, and grew into global partner marketing at Mastercard, supporting brands like Apple, Uber, and Brex across a portfolio spanning fintech, commerce, and consumer tech.

10+
Years in Marketing
$20M+
Budget Managed
180%
App Download Growth
66%
Avg Social Growth / yr
Mastercard  ·  Brex  ·  Intuit  ·  Apple  ·  Etsy  ·  Sikorsky Credit Union  ·  American Express  ·  Salesforce  ·  Buddy Media  ·  33Across  ·  Zeta Interactive  ·  Mastercard  ·  Brex  ·  Intuit  ·  Apple  ·  Etsy  ·  Sikorsky Credit Union  ·  American Express  ·  Salesforce  ·  Buddy Media  ·  33Across  ·  Zeta Interactive  · 
10+
"I build marketing around how real pipeline gets created."

About Carmen

I'm a husband and dad of two based in Connecticut. I started my career in B2B sales, selling to marketers every day, and eventually realized I wanted to be on their side of the table.

That pivot led me through American Express and Sikorsky Credit Union and into the global partner marketing team at Mastercard, where I build co-marketing programs with brands like Apple, Uber, and Brex.

Work History

EXPERIENCE

01
Mastercard
Manager, Partner Marketing
  • Part of the global partner marketing team building co-marketing programs with category-defining brands across fintech, commerce, and consumer tech, including Apple, Uber, Brex, and Etsy.
  • Produced brand activations at marquee events including the PGA TOUR Championship and MLB All-Star Game.
  • Owns the full campaign lifecycle from go-to-market strategy through content development and execution.
  • Leads cross-functional teams across creative, strategy, and operations to bring partner campaigns to life at scale.
2022 — Present Fintech · Global
02
Mastercard
Sr. Specialist / Manager, Product Marketing
  • Promoted from Sr. Specialist to Manager within the product marketing team, expanding scope across credit, prepaid, small business, and tap on phone segments.
  • Led the Product Line Strategy Refresh for the Consumer Credit and Small Business card portfolio, updating key marketing and sales materials on time and under budget.
  • Created and updated 15+ foundational sales materials across a variety of solutions, enabling business development teams to exceed targets.
  • Contributed to high-profile activations including the NYC Marathon Tap on Phone launch and the Wildlife Impact card go-to-market.
  • Managed the optimization of 10+ websites, improving how Mastercard products were featured to drive stronger engagement.
2020 — 2022 Product · Fintech
03
Sikorsky Credit Union
Marketing Manager
  • Sole marketing hire — owned brand strategy, digital, web, media buying, and agency relationships.
  • Grew social media an average of 66% per year across all platforms.
  • Drove a 180% increase in mobile app downloads through website optimization and digital marketing strategy.
  • Negotiated all media contracts: TV, billboard, radio, digital, and print.
2015 — 2020 Brand · Digital
04
American Express
Marketing Analyst
  • First marketing role — a pivot made possible by years of selling to marketers and understanding what they actually needed.
  • Owned the loyalty rewards platform end-to-end, serving as translator between marketing vision and engineering execution.
  • Drove cross-functional delivery across compliance-heavy timelines where creative, legal, and tech had to move as one.
  • Supported campaign execution across one of the most recognized financial brands in the world.
2014 — 2015 Marketing · Fintech
05
33Across
Account Executive
  • Sourced and developed over 25 opportunities as an Account Executive at a leading online display media targeting company.
  • Built $500K+ in new pipeline and closed clients including Rosetta Stone and Education Dynamics.
  • Created vertical-specific prospecting plans for selling ad targeting products across key industries.
2013 — 2014 AdTech · Sales
06
Salesforce
Business Development Representative
  • Part of the marketing cloud sales team, sourcing over $1M+ in new pipeline opportunities.
  • Delivered live product demonstrations to prospects and customers, educating them on social media best practices and analytics.
  • Built deep fluency in CRM strategy and enterprise B2B sales cycles that still informs how I think about go-to-market today.
2012 — 2013 SaaS · Sales
07
Buddy Media
Inside Sales Representative
  • Sold social media management software to marketers every day at the leading platform in the space, later acquired by Salesforce.
  • Performed weekly live demos to audiences of 50+ marketing professionals, building instincts for what great marketing actually looks like from the buying side.
  • The experience that sparked everything — years of selling to marketers is what made me want to become one.
2011 — 2012 SaaS · Social Media
08
Zeta Interactive
Sales Coordinator
  • Started my career in digital advertising in 2009, early in the industry's shift toward programmatic and social.
  • Supported sales teams across emerging ad-tech and social media platforms.
  • Built foundational skills in B2B prospecting, pipeline management, and client relationships.
  • First exposure to marketing technology — planted the seed for everything that followed.
2009 — 2011 Digital Agency

Expertise

SKILLS&CRAFT

Brand & Strategy
Integrated Marketing Partner Marketing Go-to-Market Brand Management
Digital & Content
Social Media Email Marketing SEO / SEM CMS Platforms Web Design
Media & Campaigns
Media Planning TV · Radio · OOH Agency Management Brand Activations
Analytics & Tools
Google Analytics Salesforce CRM Data Analysis Microsoft Office
EDU

Education

NORTHEASTERN

Boston, MA
Bachelor of Science in Business Administration
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LinkedIn
linkedin.com/in/carmentortora