01 — MARKETING LEADER · PARTNERSHIPS · BRAND · GO-TO-MARKET
I BUILD MARKETING
THAT MOVES THE
BUSINESS.
I connect product, brand, and partnerships to turn marketing into a growth engine — from launching products to building brands and creating partnerships that people remember.
TRUMBULL, CT
02 — HOW I THINK ABOUT THE WORK
"I've been the only marketer in the room, and one of hundreds. I've built a brand from scratch, and helped some of the world's biggest companies bring products and partnerships to market."
01
START WITH THE PROBLEM
02
FIND THE STORY
03
MAKE IT MATTER
04
PROVE IT WORKED
03 — WHO I AM
I'm a husband and dad of two in Trumbull, CT. When I'm not working or playing with my kids, you'll find me in the gym, on a trail, or chasing the next adventure with my family.
04 — WHERE I ADD VALUE
WHAT A COMPANY GETS WHEN THEY HIRE ME.
01
PARTNERSHIP & CO-MARKETING STRATEGY
Turn partner relationships into campaigns that move revenue, not just impressions — aligning both brands, both teams, and both sets of goals.
PROOF: APPLE · UBER · BREX · INSTACART
02
GO-TO-MARKET LEADERSHIP
Take a product or program from strategy to launch, aligned across sales, product, and comms — not just the marketing plan, but the plan that ships.
PROOF: MASTERCARD PRODUCT LAUNCHES
03
BRAND BUILDING, END TO END
Own positioning, voice, and execution when there's no playbook yet — I've done it as the only marketer a company had.
PROOF: SIKORSKY CREDIT UNION
04
MEASUREMENT & PROOF
Tie the work back to the business outcomes leadership actually tracks — marketing that has to answer for itself.
PROOF: BRAND LIFT — CONSISTENTLY 2X BENCHMARK
05 — TRACK RECORD
FROM SALES FLOOR TO GLOBAL PARTNERSHIPS.
DEC 2024 — PRESENT
Manager, Partner Marketing — Mastercard
Leading global co-marketing programs with partners including Apple, Uber, Brex, and Instacart.
SEP 2022 — DEC 2024
Manager, Product Marketing — Mastercard
Six-plus years at Mastercard across product and partner marketing.
JAN 2020 — SEP 2022
Senior Specialist, Product Marketing — Mastercard
Built the product marketing foundation the later roles scaled.
DEC 2015 — DEC 2019
Marketing Manager — Sikorsky Credit Union
Sole marketing hire; built full brand ownership from the ground up.
2009 — 2015
American Express, 33Across, Salesforce Marketing Cloud, Buddy Media, Zeta Interactive
B2B sales and early marketing roles that built the foundation.
06 — SOME OF THE PARTNERS I'M GRATEFUL TO SUPPORT
APPLE
UBER
BREX
INSTACART
© 2026 CARMEN TORTORA
TRUMBULL, CT